The Database is Dead

You Deserve Better from Your Data Provider 

Below are a few reasons why the Database Data provider is no longer the best option for buyers. 

Database Data providers could get away with the below back when they were the only option, but now there is a better model and a better way. 

Database Decay 

Company and contact information changes rapidly, making it challenging for traditional database models to maintain accurate records. Take job changes, for example—approximately 30% of the workforce transitions to new roles every year.

If you’ve used a database from a typical data provider, you’ve probably noticed that much of the information, while once accurate, is now outdated. This could include a company’s physical address, funding data, employee headcount, or contact details for current staff. Traditional databases struggle to keep pace with the constant flow of updates.

At Targeted Prospect Solutions, we tackle this problem by leveraging live web scraping to deliver up-to-date information. For instance, we pull live data from LinkedIn to ensure the data we provide is always current and reliable.

Commodity Data - Missing Key Inisghts Relevant to YOU

Databases try to be everything to everyone in order to get as many clients as possible.

The problem is, you are left with generic filters that all of your competitors use that are not relevant to what YOU need to specifically know about your target audience. Because of this, sales and marketing team’s can spend half their week manually piecing together information from the database, LinkedIn, the prospect’s website and more.

Additionally:

Commodity data = Commodity targeting
Commodity data = Commodity insight and messaging

In the past buyers had no option but to choose these database data providers. Now, Targeted Prospect Solutions provides custom data so that you can target and message your prospects properly without sounding like anyone else.

Pay Per Seat Model 

Database data providers typically have pay-per-seat contract models. This means that you have to pay for each of your employees to have access to view a data that you don’t even get to own. This model is incredibly expensive for buyers and does not scale well. 

The data that TPS provides is in CSV/Excel/Google Sheets format. You own the data provided and it can be used by as many team members at your company as you’d like. 

No Data Ownership 

Who wants to just view data that they pay for and not actually own it? Database data providers only let you view data within their databases and have very limited and expensive exporting limits. If they provide CRM enrichment, in many cases, they ask for the data back if you decide to leave. You own the data that TPS provides and it is yours to keep. This means that you can divide it up and segment it to different teams, or put it to use in your favorite email sequencer.

Sketchy Contracts 

For a long time the database data provider was the only place companies could go to find information on their target audience. These companies took advantage of this and have been known to have contract language that is not customer friendly. It can be very hard for customers to get out of these contracts, and in some cases database providers have demanded back data that was previously provided to their customers. 

Read our article: Beware of Your Data Provider’s Contract Language for more information 

No Personalized Customer Service 

Customer Service for database data providers are slightly responsive chat bots. 
At TPS we provide a bespoke and custom service where we meet with you to 1:1 to understand your specific needs and provide the exact company and contact data points that you require in order to automate your team’s manual prospect research

Tool Adoption

Nobody needs another tool. One of the pain points TPS has learned that we solve for companies is that even when they pay for these database data providers, their teams are not using them as much as they should be. They also don’t know how to consistently use them to get value. People are completely overrun with tools that get in the way of their daily work. Your team doesn’t need to learn how to use another tool. TPS is not a tool. We provide the custom data and insights you need to know about your target audience directly to you.