Data Waterfalls - A Method To Provide Maximum Coverage on Key Data Points

Complete data coverage is essential to have from your data provider.

This issue with database data providers, is that you are stuck with the data coverage of only one database. If this database does not have critical data points such as a contact’s email address, or mobile phone number or any other key data point you need, you are out of luck. This will mean that this prospect might not even be reached out to by our company, or you don’t have sufficient information to send a well researched message.

With Targeted Prospect Solutions, we can integrate data from 120+ data providers, ensuring that you are never missing out on key data points.

For key data points, we will use a data waterfall approach, where if a data point is not found from Source A, we will search source B, and so forth.

For example, for business email addresses (usually an essential data point) we will search up to 14 different data providers for a contact’s email address.

Don’t get stuck with the data coverage of just one data provider.