Our Most Popular Service Line: Sales Triggers
Sales Triggers have been our most popular service line since Targeted Prospect Solutions was founded. They are an incredibly powerful method for your team to stay informed and reach out at the right time, with the right message.
What is a Sales Trigger?
A sales trigger refers to an event, circumstance, or action that indicates a potential opportunity for a salesperson to engage with a prospect or customer. These triggers can vary widely depending on the industry, product, or service being sold, but they often signify a change in the prospect's or customer's situation that may make them more receptive to a sales pitch or more likely to make a purchase.
What Sales Triggers Does Targeted Prospect Solutions Offer?
Targeted Prospect Solutions offers virtually unlimited sales triggers. We meet with your company to understand what data and insights make it a good time to reach out to your prospects at the right time with the right message. With each trigger, we can provide any custom data you can imagine with them on both the companies and contacts so that your team does not have to do any manual research, and can be off to the races. Triggers are provided on an automatic, weekly, or monthly basis, depending on the trigger type.
Below are a few examples of sales triggers:
Trigger Name: Job Openings
Description: Job openings are one of the best ways to find companies that are hiring for the service that your company provides. Additionally, the descriptions in job openings can provide valuable information, such as what tools and technologies companies are using. TPS can send you every new job opening with very specific criteria and even use AI to summarize the job openings.
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Trigger Name: Job Changes: Ideal Customer Profile
Description: TPS can send you all new job changes in your target audience. Job changes can be a great time to reach out to your prospect as they may be looking to switch things up and look for new vendors to help them be successful in their role. We can then use AI to determine if the job changes was either a promotion or the person left the company. If they left a company, we can find information on the company they left.
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Trigger Name: Job Changes: Specific People List
Description: TPS can monitor job changes for a specific list of people. For example, you may want to monitor if any of your clients or VIP contacts change jobs.
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Trigger Name: Job Changes: Specific Company List
Description: TPS can monitor job changes for a specific list of specific companies. For example, you may want to monitor if any of your ideal target companies or client list of companies have had job changes occur.
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Trigger Name: Specific Technology Use
Description: TPS find out which technologies companies are using and provide you every week with a new list of companies that use technologies that are relevant to your outreach. For example, a Squarespace website design companies would like to know which companies used Squarespace for their website.
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Trigger Name: Industry News Aggregator
Description: TPS can monitor the web for any specific news. The use cases here are unlimited. Industry news can mean any type of event that you want to monitor, such as specific industry news, funding events, M&A activity, you name it.
Example 1: Pharmaceutical news aggregation. Aggregating all news in the pharmaceutical industry regarding fundraising or M&A activity. TPS used AI to then summarize each article into 4 bullet points for quick news digestion.
Example 2: All construction projects in Atlanta. Autonomous feed of all construction projects in Atlanta, then used AI to determine the location, if the project is currently ongoing, who the developer is, and contact information.
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Have another trigger in mind? Let us know and we might be able to create it!
What are the next steps to get started?
1.) Schedule a virtual meeting with TPS to determine which sales triggers you want and what data points you want on the companies and contacts to come with those triggers. Reach out to: jeremy@targetedprospectsolutions.com
2.) TPS will provide a subscription quote for the data services
3.) TPS will provide the data on a shared Google Sheet on the interval discussed.
